Anna Jane Joyner
Anna Jane Joyner is passionate about crafting stories and strategies that inspire non-traditional audiences to care about climate change. Her work has been featured by Rolling Stone, Glamour, MTV, The Associated Press, and more. Anna Jane's efforts to engage evangelicals - including her own father (a prominent pastor), was featured in Years of Living Dangerously, an Emmy-award winning Showtime series on the climate crisis.
As a Senior Campaign Strategist at Purpose, Anna Jane led a team that harnessed social media to amplify Pope Francis’ call to the world’s 1.2 billion Catholics - and all people of goodwill - to act on climate change. She also spearheaded a groundbreaking effort that utilized storytelling, film, key influencers, and savvy social media campaigning to test whether or not evangelical millennials are open to engaging on this issue (spoiler: they are indeed). Beyond faith communities, Anna Jane collaborated on Purpose campaigns that effectively targeted NASCAR enthusiasts, millennials, dog lovers, pop music fans, ski bums, Olympic athletes, military veterans, yogis, and more.
Prior to joining Purpose, Anna Jane was the campaign lead at MountainTrue, an environmental non-profit in the Blue Ridge Mountains of North Carolina (where she grew up). At MountainTrue she co-founded Asheville Beyond Coal, a campaign that succeeded in retiring Duke Energy’s Asheville Coal plant and garnered national praise. She also founded the Creation Care Alliance of Western NC, a network of congregations that inspire and equip people of faith to advocate on climate change.
Anna Jane champions a strategic approach that marries great storytelling and creative content, new media, savvy audience targeting and analysis, rigorous political calculation, the right messengers, and boots on the ground. These days, she's a consultant who works with clients that share her devotion to saving our beloved world as well as an enthusiasm for taking an innovative and uncompromising path to getting there.